Privacy policy
PRIVACY POLICY
Last updated: November 4, 2026
This Privacy Policy describes how Blake Borror, doing business as Berserk Studios ("Berserk Studios," "we," "us," or "our"), collects, uses, stores, and discloses personal information when you visit https://www.berserkstudios.us (the "Site"), purchase products, contact us, or otherwise interact with our services (collectively, the "Services").
Berserk Studios uses Shopify to operate its online storefront and may use additional third-party providers for payment processing, fulfillment, analytics, advertising, and other business functions.
This policy explains our information practices and the choices and rights available to individuals under applicable law.
1. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy to reflect changes in our business operations, technology, service providers, legal obligations, or information practices.
When changes are made, we will publish the revised policy on our website and update the "Last updated" date.
Where required by law, we will provide additional notice or obtain appropriate consent before materially changing how personal information is processed.
2. PERSONAL INFORMATION WE COLLECT
We collect personal information from three primary sources: information you provide directly, information collected automatically through your interactions with our Services, and information received from third-party service providers.
(a) Information You Provide
Depending on your interactions with Berserk Studios, we may collect:
-
Name and contact information
-
Email address and telephone number
-
Billing and shipping addresses
-
Order details and purchase history
-
Customer service communications
-
Product customization requests and specifications
-
Files, photographs, measurements, or design references voluntarily submitted for custom work
-
Reviews, feedback, and other voluntarily submitted content
-
Account information when customer accounts are used
(b) Information Collected Automatically
When you visit our website, Shopify and other configured technologies may collect:
-
IP address and approximate geographic location
-
Browser type and device characteristics
-
Operating system and technical identifiers
-
Website pages viewed and navigation activity
-
Referring websites and traffic sources
-
Interactions with products, carts, and checkout
-
Cookies and similar tracking identifiers
-
Website performance and diagnostic information
The information collected depends on your activity, applicable consent requirements, and the technologies enabled on our website.
(c) Information Received From Third Parties
We may receive information from:
-
Shopify and its integrated commerce services
-
Payment processors and fraud-prevention providers
-
Shipping carriers and fulfillment providers
-
Analytics and advertising providers
-
Customer support and communication services
-
Other business technology providers
Payment processors may provide transaction status, payment method details, fraud indicators, and other limited transaction information.
Complete payment card numbers and security codes are generally processed by authorized payment providers rather than stored directly by Berserk Studios.
3. HOW WE USE PERSONAL INFORMATION
We may process personal information for the following purposes:
Order Processing and Fulfillment
To accept payments, confirm orders, prepare merchandise, arrange shipping, provide tracking information, and resolve fulfillment issues.
Customer Support
To respond to inquiries, provide product assistance, investigate problems, and manage customer communications.
Business Operations
To maintain our storefront, manage inventory, maintain business records, analyze performance, and improve our products and services.
Security and Fraud Prevention
To detect suspicious activity, prevent unauthorized transactions, investigate suspected fraud, and protect our customers and business systems.
Marketing and Advertising
Where permitted by law and applicable customer preferences, to send promotional communications, evaluate advertising performance, and provide relevant marketing.
Legal and Regulatory Compliance
To comply with applicable tax, accounting, consumer protection, recordkeeping, and legal obligations.
We process personal information only where we have an appropriate legal basis or other lawful justification under the laws applicable to the processing activity.
4. COOKIES, ANALYTICS, AND TRACKING TECHNOLOGIES
Berserk Studios and its service providers may use cookies, pixels, tags, and similar technologies.
These technologies may support:
Essential Website Operations
Services necessary for shopping carts, checkout, website security, customer sessions, and other core storefront functionality.
Preferences and Functionality
Features that remember customer settings and improve website usability.
Analytics and Performance
Tools used to understand website traffic, measure performance, diagnose technical issues, and improve customer experiences.
Advertising and Marketing
Where enabled, technologies used to measure advertising effectiveness, understand campaign performance, or deliver relevant advertisements.
Cookie Preferences
Depending on your location and the privacy controls enabled on our website, you may be able to manage certain tracking preferences through our cookie consent interface or other privacy controls.
You may also restrict cookies through your browser settings, although doing so can interfere with shopping carts, checkout, or other features.
Where applicable law requires consent before non-essential tracking, we will seek and honor that consent as required.
Browser Privacy Signals
Where legally required, we honor applicable recognized opt-out preference signals, including Global Privacy Control, through the privacy controls configured for our Services.
Traditional browser "Do Not Track" signals and Global Privacy Control are not necessarily processed in the same way. The treatment of these signals depends on applicable legal requirements and the technologies used by the Site.
5. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to third parties where reasonably necessary for the purposes described in this policy.
These recipients may include:
Commerce and Payment Providers
Shopify and authorized payment providers that support online shopping, payment processing, order management, and fraud prevention.
Shipping and Fulfillment Providers
Shipping carriers and related services that require delivery information to transport and deliver orders.
Technical Service Providers
Hosting, analytics, security, customer support, software, and infrastructure providers that assist with website operations.
Advertising and Marketing Partners
Where applicable, advertising platforms and marketing partners that assist with campaign delivery, measurement, or personalization.
Depending on the technologies enabled, certain advertising-related disclosures may qualify as the "sale," "sharing," or use of personal information for targeted advertising under applicable privacy laws, even when no money is exchanged for the information.
Where required, we provide applicable notices and opt-out mechanisms.
Professional and Legal Recipients
Accountants, attorneys, insurers, auditors, regulators, and other authorized parties where necessary for legitimate business purposes or legal compliance.
Business Transactions
Personal information may be transferred as part of an applicable merger, acquisition, financing arrangement, sale of business assets, or similar transaction, subject to applicable law.
We do not represent that all third-party services operate under identical privacy practices. Their independent processing may be governed by their own policies and contractual obligations.
6. SHOPIFY AND THIRD-PARTY SERVICES
Our storefront operates using Shopify, which processes personal information to provide commerce services, including checkout, payments, fraud prevention, and other platform functions.
Depending on our Shopify configuration, Shopify may also process customer information for additional services, including analytics, personalization, or advertising-related functions.
For information about Shopify's own processing practices and consumer privacy rights, please review:
Shopify Consumer Privacy Policy
Other third-party websites, payment services, or applications linked through our Site may maintain separate privacy policies.
We encourage users to review those policies when interacting with external services.
7. CHILDREN'S PRIVACY
Our Services are intended for a general audience and are not directed toward children under 13.
We do not knowingly solicit personal information directly from children under 13 without appropriate authorization.
If we discover that personal information has been collected from a child in circumstances that require parental consent or deletion, we will take appropriate steps consistent with applicable law.
Parents or guardians who believe that a child has supplied personal information may contact us at berserkclients@protonmail.com.
We will review and respond to such requests in accordance with applicable legal requirements.
8. DATA RETENTION AND SECURITY
We retain personal information for periods reasonably necessary to fulfill the purposes described in this policy.
Retention periods may depend on:
-
Order fulfillment and customer service needs
-
Accounting and tax requirements
-
Fraud prevention and transaction security
-
Contractual obligations
-
Warranty and consumer disputes
-
Legal requirements
-
Legitimate operational needs
When personal information is no longer required, we may delete, anonymize, or otherwise manage it in accordance with applicable law and our service providers' capabilities.
We use reasonable administrative, technical, and organizational measures appropriate to the nature of the information and our operations.
However, no internet-based service, storage platform, or transmission system can be guaranteed completely secure.
9. YOUR PRIVACY RIGHTS
Depending on your location and applicable law, you may have rights concerning your personal information.
These may include the right to:
-
Request access to personal information
-
Obtain information about certain collection, use, and disclosure practices
-
Request correction of inaccurate personal information
-
Request deletion, subject to applicable exceptions
-
Request a portable copy of certain information
-
Opt out of certain sales, sharing, or targeted advertising
-
Withdraw consent when processing is based on consent
-
Object to or restrict certain processing where applicable
-
Appeal certain privacy-rights decisions where required by law
Not all rights apply to every individual or business under every jurisdiction's laws.
Submitting a Privacy Request
To submit a request, contact:
Please describe the nature of your request and provide sufficient information for us to identify the relevant customer records.
We may request appropriate identity verification before releasing, correcting, or deleting personal information.
We will respond within applicable legal deadlines and explain any permitted limitations or exceptions.
Customers may also have privacy controls or request mechanisms available directly through Shopify and other applicable service providers.
10. MARKETING COMMUNICATIONS
If you receive promotional emails from Berserk Studios, you may unsubscribe using the link provided in the message or by contacting us.
We will honor applicable marketing opt-out requirements.
Unsubscribing from promotional communications does not prevent us from sending necessary transactional messages, including order confirmations, shipping notifications, security notices, or responses to customer support requests.
Marketing communications and tracking practices remain subject to applicable consent and privacy requirements.
11. CALIFORNIA PRIVACY DISCLOSURES
Berserk Studios operates in California and recognizes privacy rights provided by applicable California law.
Depending on whether specific statutory requirements apply to the business, California residents may have rights to request information, access, correction, deletion, or opt-out of certain personal information processing.
Where required by applicable law, we provide a means to opt out of the sale or sharing of personal information and honor recognized opt-out preference signals.
We do not discriminate unlawfully against individuals for exercising legally protected privacy rights.
Some statutory rights and obligations depend on factors such as business size, data processing activities, and the scope of the applicable law.
California residents may contact berserkclients@protonmail.com for information about available privacy choices and requests.
12. INTERNATIONAL VISITORS
Berserk Studios operates from the United States.
Personal information may be processed or stored in the United States or other countries where Shopify and our service providers operate.
Privacy protections and legal requirements may differ between jurisdictions.
Where international data protection laws apply, we will use an appropriate legal basis and any required transfer safeguards.
Visitors from jurisdictions with additional privacy rights may contact us using the information below.
13. CONTACT US
For questions about this Privacy Policy, personal information practices, or privacy-related requests, please contact:
Berserk Studios
Blake Borror, doing business as Berserk Studios
Email: berserkclients@protonmail.com
Website: https://www.berserkstudios.us
This Privacy Policy should be read together with our: